Feature Spotlight | Business | Health
In an era where DEI initiatives face growing opposition, Paradise Smoothie Juice Bar is leading the charge - not only offering nutritious beverages but also remaining steadfast in its dedication to fostering a safe and inclusive environment for all.
Founded in 2018 by Bill Johnson and Ron Bolden in Georgia, this Black and veteran-owned business has flourished with three locations in Mableton, Marietta, and Atlanta’s Greenbriar Mall.
When asked how they ensure LGBTQ+ individuals feel embraced by their brand, Co-Founder Bill Johnson passionately stated:
“At Paradise Smoothie Juice Bar, our mission—‘enhancing the health of the communities we serve, one sip at a time’—is rooted in inclusivity."
"True health and wellness goes beyond just physical nourishment; they include creating safe, welcoming spaces where everyone feels seen, valued, and respected."
In an effort to further solidify its inclusive mission, Paradise Smoothie Juice Bar is making it their duty to encourage influencers, those of all backgrounds and life experience to be a part of their EARNandBURN Affiliate Program - an initiative that allows influencers to earn rewards while promoting Paradise Smoothie’s nutritious offerings, encouraging their followers to embrace better health habits.
By actively seeking LGBTQ+ voices that specialize in health, wellness, and active lifestyles to represent their brand, Paradise Smoothie Juice Bar is reinforcing its message: health and wellness belongs to everyone.
Through partnerships with influencers who embody these values, the company hopes to inspire more people to make mindful choices while feeling seen and celebrated in the process.
"As a Black-owned brand, we understand the importance of representation and ensuring that all communities, including LGBTQ+ individuals, feel embraced. That’s why our ambassador program is designed to be diverse, featuring voices and faces from all walks of life. By ensuring that our brand representatives reflect the broad spectrum of identities that make up our community, we allow future customers to see themselves in us—because health is for everyone," Johnson tells Gaye Magazine.
He continued, "Our commitment to diversity, equity, and inclusion isn’t just a statement; it’s woven into our hiring practices, partnerships, and customer experiences. No matter who you are or how you identify, when you walk into Paradise Smoothie Juice Bar, you are welcomed, celebrated, and nourished—one sip at a time."
Paradise Smoothie Juice Bar isn’t just about serving delicious smoothies and shakes—it’s about making wellness accessible to all. Their menu boasts an array of plant-based beverages, wellness shots, detox drinks, protein-acai bowls, and vitamins, all designed to promote healthier lifestyles. Customers can enjoy these nourishing options in-store or conveniently order select items online or via their mobile app.
Johnson emphasized the importance of health and wellness in their mission:
“Health and wellness are at the core of Paradise Smoothie Juice Bar’s mission because we believe that what we consume directly impacts our overall well-being. Our brand is committed to providing fresh, nutrient-rich smoothies and juices that not only taste great but also support healthier lifestyles."
By offering natural, wholesome ingredients, we empower our communities to make better dietary choices, whether they’re looking to boost energy, improve immunity, or simply enjoy a delicious, guilt-free treat. Access to healthy food options can be life-changing, and we take pride in making wellness more convenient and enjoyable for everyone.
"Beyond our menu, we strive to create a culture of health by educating and inspiring our customers to prioritize self-care, embrace balance, and make nutrition a cornerstone of their daily lives. Our goal is to foster a healthier, more vibrant community—one sip at a time.”
Paradise Smoothie Juice Bar isn’t just another juice shop—it’s a movement. By merging health-conscious offerings with a dedication to inclusivity, Bill Johnson and Ron Bolden have cultivated a space where nourishment extends beyond the body to the heart of the community.
To learn more about their menu, locations, or how to get involved with the EARNandBURN Affiliate Program, visit their website or follow them on social media.
