RuPaul's Drag Race season 4 contestant Willam Belli is launching a makeup collection called "Cover Boy," which will be a "gender creative" beauty brand. The Rupaul's Drag Race Alum steps in the beauty arena alongside, Lady Gaga , Rihanna & Lizzo, all mega successful pop stars looking to make their mark in the beauty world.
Willam told WWD, “I knew what I wanted to use on my mug but had trouble finding it on makeup shelves. So, I decided to stop bitching and just make them myself. Problem solved. Plus, free makeup for me.”
Willam debuted his cosmetics line yesterday at Rupaul's Drag Con In New York City.
Willam also told WW, "I’m a drag queen. I want colors that get attention. The world does not need another palette with eight tans and a blue. Bye.”
The collection will feature a range of six false lashes, including a feathered, polka-dot option, five bold lip colors — a golden hue, baby blue, black, cherry red, bubblegum pink — and four multipurpose, glitter-based gels. Prices are $12 to $18. It's available on his website shopcoverboy.com
Gayes, will you be splurging?